Colour Compass®

Colour Compass®
direct red


red personalities

Red personality

People with Direct Red personalities tend to be assertive, intense and ambitious. Results-orientated and pragmatic go-getters, they work at a fast pace and make quick, clear, and objective decisions. Enjoying challenging assignments and the freedom to tackle them how they see fit, they are task-focused, competitive and independent. They can find collaboration frustrating and draining due to its slower pace as they prefer bold and aggressive actions that make the changes they want. Proactive, they prefer to take charge of situations and naturally look to lead, rather than follow someone else’s rules. This makes them straight-talkers.

More about Red Personalities

When Red is someone’s primary colour, they may also share characteristics with certain secondary colours which are adjacent to them on the Colour Compass, namely Active Orange and Efficient Violet.

This means that they will, in different contexts, show behavioural traits that are more closely connected to another colour. The traits and intensities will vary from person to person.

Their contrasting colour, which they are least like, is opposite them on the Compass and is Trustworthy Turquoise.

Their contrasting colours are most unlike them in traits or mentality. This can cause clash or conflict if one side doesn’t understand or value the other. However, the complementary nature of their strengths means that they can create a formidable partnership together if they can understand each other’s strong points.

Common Traits

Red personalities like to:

TAKE CHARGE – they naturally seek to assume leadership positions or roles where there is power and authority or influence.

DECISIVE – they are fast decision-makers, external processors, and happy to move forward on a course of action quickly.

CHALLENGING – they are happy to ask questions, debate, or push back if they do not agree with something.

RESULTS-ORIENTATED – they are goal-focused and driven, seeking to achieve targets and do what is needed to ‘win.’

COMPETITIVE – they enjoy competition, whether against others, against themselves, or even against the clock.

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